Worst Product / Musician Cross Promotion Ever?

The Sugababes Love Windows 7

Seriously.

WTF?

WTF?

I quite like the Sugababes. They’ve got a consistently strong writing and production team at work and a lot of their songs are superior quality filler. But who in the name of holy fucking bastards thinks there’s any kind of crossover between them and Windows 7???

I don’t know who’s doing the marketing for Microsoft at the moment, but this comes hot on the heels of the idea of “host your own Windows 7 launch party”, which is only marginally better than opening a gay bar in Tehran in terms of business smarts.

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