Tag Archives: ppc

AdWords: All Your Monitor Are Belong To Us

Posted on May 8, 2009 by Carps

Traditional advertisers, wedded to the concept of  imagery, took a long time to come around to the whole idea of simple text-only ads. You couldn’t pick up a trade rag without someone bleating that display ads were better for branding etc. Continue reading →

Posted in Ecommerce | Tagged , | 1 Comment

Google Increasing AdWords Support?

Posted on May 6, 2009 by Carps

Google’s support for AdWords has always been pretty good if you’re an agency – you don’t have to manage that much budget in order to get a dedicated account manager who can help you with queries and so on, and this can expand into help acquiring new business, technical support and all other manner of things. Continue reading →

Posted in Ecommerce | Tagged , , | 1 Comment

New Google AdWords Interface: first impressions

Posted on April 17, 2009 by Carps

For a company whose main search interface remains resolutely unencumbered by visual fripperies, Google sure like to mess around with the look and feel of their other apps. Perhaps they’ve just got a shedload of guys somewhere with nothing better to do! Continue reading →

Posted in SEO, Technology | Tagged , , | 2 Comments

What’s the business case for SEO in 2009?

Posted on January 7, 2009 by Carps

I was reading something from mi old mucker Dan Horton over on DaveN’s blog where he was giving reign to a bit of speculation about how SEO will fare in the impending recession. Continue reading →

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