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Tag Archives: Branding
Woolworths coming back… online?
Various dudes have bought up the Woolworth’s name with a view to bringing back the “much-loved” high street chainback to life as an internet brand. I understand that the name comes with a lot of equity, but what will it sell online? Continue reading
Norwich Union “Soon to be Aviva.” Way to go, geniuses!
>Norwich Union can easily afford better marketing and branding people than me, but I can’t help but snigger behind my hand at both the name “Aviva” and the timing of it’s launch. Continue reading