Tag Archives: adwords

AdWords tip: Use the “Search Query” report

If you’re running a PPC campaign (either on its own or alongside an SEO campaign) then there are few more useful reports than the ‘search query’ report. Continue reading

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AdWords: All Your Monitor Are Belong To Us

Traditional advertisers, wedded to the concept of  imagery, took a long time to come around to the whole idea of simple text-only ads. You couldn’t pick up a trade rag without someone bleating that display ads were better for branding etc. Continue reading

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Google Increasing AdWords Support?

Google’s support for AdWords has always been pretty good if you’re an agency – you don’t have to manage that much budget in order to get a dedicated account manager who can help you with queries and so on, and this can expand into help acquiring new business, technical support and all other manner of things. Continue reading

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New Google AdWords Interface: Slightly Screwy

There’s a big load of new information in the AdWords interface – including the slightly confusing “1/many clicks/conversion” feature. Some might say too much, as evidenced below:
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A nice little AdWords interface tweak…

Another little tweak of AdWords – goodness but they’re busy of late!
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New Google AdWords Interface: first impressions

For a company whose main search interface remains resolutely unencumbered by visual fripperies, Google sure like to mess around with the look and feel of their other apps. Perhaps they’ve just got a shedload of guys somewhere with nothing better to do! Continue reading

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