But arguably most people searching for “legal highs” today are searching for the news on the subject – not seeking a last gasp purchase of slightly shit so-called narcotics.

Sticking so many results based on ‘freshness’ into the rankings still sticks in my craw. I thought the whole point of Google is that it gives me The Best Results – not The Most Recent Results From a Bunch of Powerful Domains… I just don’t think that makes for a good SERP when you just see a tonne of news stories or whatever.

Let’s say the Government bans shoes. Now with QDF, if I search for ‘shoes’ on that day I’m going to see a shitload of news sites and blog posts. But the chances are that I am way more likely to be looking for somewhere to buy shoes, no? Fair enough: if QDF applied to just “shoe ban” or “shoes banned” or whatever that would be good… but doing it for “cruise” or “legal highs” is just making it too wide.

Now. Who wants a coffee?

Plus they are trying to offer a service, maintain loyalty but increase profits…

BBC ranking for cruise though is just stupid!