To paraphrase Marvin the paranoid android: “Twitter: loathe it or despise it, you can’t ignore it”
I quit Twitter last year primarily because it is a metric tonne of balls – a constantly churning stream of alternating great stuff and utter toss that drags you away from what you probably should be doing in favour of some infographic or other. It is the perfect format for developing an inch-deep relationship with someone who shares a job title and can use a URL shortener.
And, of course, it is yet another format to try and create a slightly better public version of yourself. Just as Facebook is largely a war of Interesting Status Updates designed to bolster your own self-esteem, thus Twitter is the same, only run amok because you have to do it every five minutes. “Look how interesting and informed I am – I just retweeted this thing about that stuff!”
So there we are. I still stand by that analysis. And yet, there I am again. Why?
Well, my personal circumstances are changing soon. For a while, I’ve been relying on people to act as intermediaries between myself and Twitter. MSN cheerfully pings away in the corner every 5 minutes of the working day, bringing me the latest meme/news story as soon as it hits Twitter anyway. In effect, there’s been no escape. But when things do change for me, I will probably start to find myself cut off from that stream of stuff -and nonsense though it may be in the main, there’s the occasional thing of brilliance.
And I’ll need to stay in touch with “the industry.” Even saying that makes me feel sick but if I’m going to do what I’m going to do I’ll need to know what other people know. And these days, people do that on Twitter.
So I’m back. Don’t expect me to be joyous about it. Just be grateful that I’ll be there to retweet you, or share this totally awesome infographic.