Haven’t noticed this before (but then again, I’m not much of a one for shopping) but it seems Google are now gunning for wish lists. For conspiracy theorists, signing up to this will mean that Google knows your search history, what sites you visited, which sites you bought from and what you’d like to buy in the future. Don’t be surprised if an unmarked florist’s van is parked opposite your house by teatime.
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If Google want to know what I like, so they can send me presents, I have no problem with that. In fact, I look forward to receiving presents from Google on my birthday and other occasions. I’m sure they’ll spend just enough to appear generous but not creepy. Like when you buy your friend of the opposite sex something that’s not cheap (otherwise they’ll think you don’t really like them) but not overly expensive (thus giving the impression you fancy them).