Category Archives: Ecommerce

AdWords tip: Use the “Search Query” report

Posted on June 16, 2009 by Carps

If you’re running a PPC campaign (either on its own or alongside an SEO campaign) then there are few more useful reports than the ‘search query’ report. Continue reading →

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AdWords: All Your Monitor Are Belong To Us

Posted on May 8, 2009 by Carps

Traditional advertisers, wedded to the concept of  imagery, took a long time to come around to the whole idea of simple text-only ads. You couldn’t pick up a trade rag without someone bleating that display ads were better for branding etc. Continue reading →

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Google Increasing AdWords Support?

Posted on May 6, 2009 by Carps

Google’s support for AdWords has always been pretty good if you’re an agency – you don’t have to manage that much budget in order to get a dedicated account manager who can help you with queries and so on, and this can expand into help acquiring new business, technical support and all other manner of things. Continue reading →

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Woolworths coming back… online?

Posted on February 2, 2009 by Carps

Various dudes have bought up the Woolworth’s name with a view to bringing back the “much-loved” high street chainback to life as an internet brand. I understand that the name comes with a lot of equity, but what will it sell online? Continue reading →

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Strong ageing filter on Google Product feeds?

Posted on January 14, 2009 by Carps

I don’t profess to be an enourmous expert in the field of Google Product feeds. I know they exist, I know roughly how to optimise them and the opportunities that are available, but compared to the body of knowledge that’s available on the subject of SEO… Continue reading →

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