Category Archives: Branding

“Turn Gold Into Cash”.

Posted on November 6, 2009 by Carps

The J Unit on his way to the trading floor So Josh was playing with his mum’s jewellery box last night. Lord alone knows why, but this battered old box with a twinkling ballerina that eerily spins around when you … Continue reading →

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Woolworths coming back… online?

Posted on February 2, 2009 by Carps

Various dudes have bought up the Woolworth’s name with a view to bringing back the “much-loved” high street chainback to life as an internet brand. I understand that the name comes with a lot of equity, but what will it sell online? Continue reading →

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Norwich Union “Soon to be Aviva.” Way to go, geniuses!

Posted on January 21, 2009 by Carps

>Norwich Union can easily afford better marketing and branding people than me, but I can’t help but snigger behind my hand at both the name “Aviva” and the timing of it’s launch. Continue reading →

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